Roundtable Themes

Think Local, Act Global: Tapping into China's Unique Cultural DNA

This panel discussion explores the intricate balance between global branding and local cultural adaptation in marketing strategies aimed at the Chinese market. The session will discuss how cultural marketing has emerged as a critical strategy for brands operating in China, and will explore its significance compared to traditional marketing approaches, emphasizing the need to align with local values and customs to build brand loyalty.

Sustainability: A Long-Term Brand Investment

Environment, Social, Governance - there is no doubt that in today’s age in order to achieve long-term and sustainable growth, consumer brands will need to invest in ESG or build sustainability into their brand growth strategy from the very beginning. However, does this investment in sustainability translate into consumer appreciation and sales growth? When the economy is yet to recover and consumption levels remain low, does sustainability become dispensable? Join our discussion to find out.

AI Powered Retail in China: Leveraging AI for Global Impact

Applications of generative AI in the retail space can help transform internal value chains and customer experience. China is a highly E-commerce penetrated market and therefore relies heavily on customer service and content creation. Generative AI is highly relevant to the Chinese retail market, where it is increasingly being adopted to enhance sales and customer engagement amid economic challenges. This panel discusses the real-world applications of AI, and how it is demanding growing attention from business leaders.

From China to the World: Opportunities in the UK Consumer Market for Chinese Brands

From mobile apps to electronics, fast fashion to automobiles, we see an increasing number of Chinese consumer brands entering the global market with confidence. In this panel, Chinese brands will share best practices of how they implement their global strategies and bridge cultural differences. We will also introduce practical investment opportunities and a step-by-step guide to entering the UK consumer market, for Chinese brands.