Ran Guo leads CBBC’s China Consumer team to provide business support services to UK companies. She specialises in connecting British consumer brands with Chinese importers and distributors and leads CBBC’s consumer sector’s business development work in China. Ran has extensive insights into the fast-paced consumer industry in China. Before taking on the role of Director, Ran worked for four years as Assistant Director and the food & drink sector lead. Ran holds a Bachelor’s degree from the University of Alberta, Canada.

Prior to joining CBBC, Ran worked in the consulting industry in Shanghai and Beijing for six years, where she developed her specialisms in primary market research, company due diligence, and competition intelligence analysis. Ran has excellent research skills and a thorough understanding of the various obstacles international companies face when entering the China market.