Agenda

21 May

Hengfu Art Center, 178 Urumqi South Road, Shanghai

上海市乌鲁木齐南路178号衡复艺术中心

9:30-10:00

Arrival & Registration

10:00-10:20

Welcome Remarks

  • Peter Burnett OBE, Chief Executive, China-Britain Business Council

  • Representative from Ministry of Commerce

  • Matt Burney, Consul General, British Consulate Shanghai

  • Wei Lan, Vice Mayor of Xuhui District, Shanghai

10:20-10:40

Keynote Speech 1

  • Xu Jun, Vice General Manager of Suzhou Hanshu Group

10:40-11:00

Keynote Speech 2:

  • Mark Harrison, Deal Advisory Partner, KPMG

11:00-11:45

Panel Discussion 1: Think Local, Act Global: Tapping into China's Unique Cultural DNA

This panel discussion explores the intricate balance between global branding and local cultural adaptation in marketing strategies aimed at the Chinese market. The session will discuss how cultural marketing has emerged as a critical strategy for brands operating in China, and will explore its significance compared to traditional marketing approaches, emphasizing the need to align with local values and customs to build brand loyalty.

Moderator: 

  • Ran Guo, Director, Consumer Economy, China-Britain Business Council

Panellists:

  • Andy Duan, BROMPTON China Managing Director

  • Agnes Wu, Editorial Director, Jingzhi Media Group

  • Jessica Lau, General Manager, China, Charlotte Tilbury

11:45-12:00

Brand Fireside Chat

  • Peter Burnett OBE, Chief Executive, China-Britain Business Council

  • Fu Yue, VP of Haleon China, Head of Corporate Affairs

12:00-13:30

Light Lunch

13:30-13:45

Brand Fireside Chat

  • Peter Burnett OBE, Chief Executive, China-Britain Business Council

  • Jay Li, Managing Director, China, Premier League

13:45-14:30

Panel Discussion 2: Sustainability: A Long-Term Brand Investment

Environment, Social, Governance - there is no doubt that in today’s age in order to achieve long-term and sustainable growth, consumer brands will need to invest in ESG or build sustainability into their brand growth strategy from the very beginning. However, does this investment in sustainability translate into consumer appreciation and sales growth? When the economy is yet to recover and consumption levels remain low, does sustainability become dispensable? Join our discussion to find out.

Moderator: 

  • Celine Tang, Retail and E-commerce Sector Lead, China-Britain Business Council

Panellists:

  • Raluca Popa, Country Head of Corporate, Structured and Sustainable Finance

  • Hu Yan, General Manager of Clipper China

  • Shane Carnell-Xu, Co-founder, Shakeup Cosmetics

  • Irene Zhang, Director of Public Affairs, HONOR

14:30-15:15

Panel Discussion 3: AI Powered Retail in China: Leveraging AI for Global Impact

Applications of generative AI in the retail space can help transform internal value chains and customer experience. China is a highly E-commerce penetrated market and therefore relies heavily on customer service and content creation. Generative AI is highly relevant to the Chinese retail market, where it is increasingly being adopted to enhance sales and customer engagement amid economic challenges. This panel discusses the real-world applications of AI, and how it is demanding growing attention from business leaders.

Moderator: 

  • Ran Guo, Director, Consumer Economy,  China-Britain Business Council

Panellists:

  • Tony Chen, Director of Public Affairs, TAOBAO & TMALL GROUP

  • Alex Zhao, Head of in-house research arm of 36Kr Global

  • Jack Yin, President, Ogilvy One, China

15:15-15:30

Tea Break

15:30-16:15

Panel Discussion 4: From China to the World: Opportunities in the UK Consumer Market for Chinese Brands

From mobile apps to electronics, fast fashion to automobiles, we see an increasing number of Chinese consumer brands entering the global market with confidence. In this panel, Chinese brands will share best practices of how they implement their global strategies and bridge cultural differences. We will also introduce practical investment opportunities and a step-by-step guide to entering the UK consumer market, for Chinese brands.

Moderator: 

  • Celine Tang, Retail and E-commerce Sector Lead, China-Britain Business Council

Panellists: 

  • Sohail Shaikh, Deputy HM Trade Commissioner for China

  • Jia Kaiyuan, Senior Project Manager of BYD EU

16:15-17:00 

Panel 5: The Opportunities and Challenges in the Rise of Chinese Brands

Moderator: 

  • Mei Bo, Principal, CGMO Club

Panellists: 

  • Lv Bai, VP&COO, Zhongshun Jierou Group

  • Yan Junfei, General Manager, Zhangzhou Pien Tze Huang Shanghai Jahwa Oral Care Co., Ltd.

  • Zhang Gong, Chairman, Yangren Hall

16:15-16:30

Closing Remarks

  • Kiran Patel, Senior Director, China-Britain Business Council

16:30-18:00

Networking Drinks

For UK Brands

Join our China Consumer Market Visit Programme

21 May, 10:00 - 18:00

UK-China Brand Excellence Summit, Shanghai

23 May, 13:00 - 18:30

Launch Event — British Pavilion at Boundless Matro, Suzhou

13.00   Joining the group in Shanghai and head to Suzhou

14.30   Arrive at Boundless Matro Boutique Village, guided tour 

15.30  Launch event of the British Pavilion, opening remarks

16.00  Ribbon cutting ceremony and entering British Pavilion for a tour

With Drink reception and networking

17.00  Event finish, travelling back to Shanghai